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Influencers Could Play a New Role in Commerce, Thanks to Generation Alpha

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The role of influencers in fashion retail might soon morph into a whole new reality. Social media personalities have supplemented—or supplanted—traditional media like splashy billboards and television ads in competing for consumers’ attention, and fashion brands have responded by cozying up to these new purveyors of influence. A Nordstrom capsule designed by popular fashion blogger…

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