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Nordstrom’s Resale Partner Is Rebranding—Here’s Why

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The behind-the-scenes partner of brands launching their own secondhand sales channels has gotten a rebrand of its own. Yerdle, brainchild of former Walmart exec Andy Ruben, will now be called Trove. Ruben has built a business on the concept of circularity, helping brands and retailers build out their own take-back back programs and position pre-owned…

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