The luxury company, formed last year when Yoox purchased Net-a-Porter, said Monday that the new technology hub will open in West London in March and house as many as 600 staff members. That represents a planned 20 percent increase in the size of YNAP’s global technology team, which the company said will comprise an estimated 1,000 employees spread across London and Bologna, Italy.
“We are capitalizing on the growth of our global footprint,” said chief executive officer Feredico Marchetti. “We believe our technology teams will thrive in a cutting-edge environment that reflects our values and vision for the future of online luxury retail.”
Designed by British architecture firm Grimshaw, the 70,000-square-foot space will be a “dynamic” and “flexible fit-out” in order to match the evolving needs of the business. The new center will focus on creative and collaborative ways of working, as well as support seamless operations with the Bologna-based team.
Earlier this year, YNAP partnered with IBM to develop a single shared technology platform across all the group’s multi-brand and mono-brand online stores. A few months after that, YNAP unveiled a five-year plan that aims to grow its sales as much as 20 percent each year through 2020 by leading through mobile and digital innovation. At the time, Marchetti said the company was committed to its presence in the U.K. and would be expanding its London headquarters.