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Yoox Net-a-Porter Sales Soar 31%

Preliminary numbers are in: Freshly formed Yoox Net-a-Porter Group (YNAP) on Monday revealed that pro-forma sales soared 30.9% to 1.7 billion euros (or $1.8 billion) in 2015, compared to 1.3 billion euros ($1.7 billion) in 2014, citing strong growth by all business channels.

It was the first time the group shared how business has fared since the two e-tailers agreed to merge last March, after Italy’s Yoox purchased the London-based Net-a-Porter from its Swiss parent Richemont. The deal closed on Oct. 5.

For the year ended Dec. 31, net revenues for YNAP’s multi-brand in-season business line, which includes the online channels of Net-A-Porter, Mr Porter, TheCorner and ShoeScribe, rose 36.9% on a pro-forma basis to 893.3 million euros (roughly $1 billion). Meanwhile, multi-brand off-season—Yoox and TheOutnet—net revenues were up 26.1% to 596.4 million euros ($674.3 million).

The group’s mono-brand business line, which includes the design, set-up and management of the online flagship stores of such global brands as Lanvin and Karl Lagerfeld, achieved pro-forma net revenues of 175.3 million euros ($198.2 million), up 19.2%, while net revenues at gross merchandise value (GMV) increased 27.5%.

“2015 was an exciting and transformational year that brought together two exceptional companies to create the world’s leading online luxury fashion retailer,” chief executive officer Federico Marchetti said, noting that mobile was key to the group’s revenue growth, accounting for 40 percent of all sales and boosted by a 180 percent surge in native app use.

He added, “With our integration activities in full swing and on track, we are confident we will continue to deliver robust growth and gain market share.”

Among YNAP’s key performance indicators for the year was an increase in average monthly unique visitors from 23.6 million in 2014 to 27.1 million in 2015. Meanwhile, orders jumped from 5.8 million to 7.1 million, the average order value of which went from 317 euro ($358) to 352 euro ($398).

Additionally, 2.5 million active customers shopped on the group’s websites in 2015, compared to 2.1 million the previous year.

Geographically, the group said net revenues in Italy increased by 19.7% to 110.9 million euros ($125.4 million) as a result of strong sales on Yoox.com, while net revenues in the U.K. were up 37.3% to 262.9 million euros ($297.3 million). Meanwhile, North America registered growth of 43.3% and “a particularly positive performance” in Asia Pacific achieved a nearly 40 percent increase in sales.

YNAP noted that full annual results will be approved by the board of directors on Mar. 9.

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