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Shopper Values, Not Just Perks and Discounts, Drive Shopper Loyalty

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Earning consumers’ loyalty can lead to a lifetime of value for brands—but doing so requires significant investment in the issues that matter to them, according to a study from Yotpo. The e-commerce marketing platform surveyed 3,800 consumers from the U.S., Australia, Germany, France and The U.K. during December 2021, and found that shoppers of all…

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