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Zara vs. H&M: Who Has the Inventory Edge?

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Zara and H&M, the twin titans of fast fashion, are taking two very different approaches to how they manage inventory to bolster the bottom line. Zara parent Inditex has been focused on reducing its inventory position, now down 19 percent from the year-ago first-half period, and relies on proximity sourcing and a single inventory position…

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