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How Sourcing Helped Allbirds Sell 1 Million Shoes in Two Years

It isn’t the easiest thing to figure out what millennials want, make it sustainable, give it to them and then outperform in sales with one single, simple product. But that’s what Allbirds did, and its uncommon approach to innovation and sourcing is part of what drove the two-year-old shoe startup’s quick success. “A lot of…

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