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Columbia Sportswear Expects Coronavirus to ‘Significantly’ Impact 2020 Results

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Columbia Sportswear Company detailed business impacts of the COVID-19 outbreak, including what it sees as a negative effect on its retail business and supply chain. The company’s 2020 financial outlook issued on Feb. 6 did not include the potential financial impact of the COVID-19 outbreak, the official name for the novel coronavirus that has sparked…

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