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Outdoor Brands Expand Product and Production Capabilities

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The heightened interest in outdoor activity has boosted outerwear and activewear companies during the pandemic. Now, two brands are expanding their reach–one through a product extension and the other through increased production capacity. Helly Hansen continues to push the boundaries of technical outdoor gear with the introduction of Lifa Infinity Pro, its most innovative and…

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