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Kering Set to Bring Regenerative Sourcing Solutions to Global Supply Chains

Kering wants to help put back into the environment what fashion continues to take out.

To do it, the global luxury group that counts Gucci, Saint Laurent and Balenciaga among its brands, has partnered with nonprofit regeneration organization The Savory Institute, to advocate regenerative sourcing solutions.

Kering has become a Frontier Founder under The Savory Institute’s Land to Market program, which Savory says is the world’s first regenerative solution for meat, dairy, wool and leather. As part of the partnership, Kering will be working to expand the regenerative agriculture framework in the fashion industry’s global supply chains.

“Through its use of agricultural raw materials, the fashion industry and its supply chains are directly linked to the degradation of soil, conversion of natural ecosystems and biodiversity loss,” Kering and Savory said in a statement. “Regenerative agriculture can protect and reverse this environmental degradation, including restoring healthy soil, which removes CO2 from the atmosphere and acts as a carbon sink for mitigating climate change.”

Using regenerative raw materials is also a key principle in the circular economy, a concept more of the apparel industry is embracing as companies seek to minimize fashion’s impact on the environment. As such, according to Kering and Savory, tapping regenerative agricultural systems has game-changing potential for sourcing.

Kering will use Savory’s Ecological Outcome Verification (EOV) technology—a soil and landscape assessment methodology that tracks outcomes in soil health, biodiversity and ecosystem functioning—in its leather, wool and cashmere fiber supply chains. Science-based findings yielded from the EOV provide farmers with the information they need to make better decisions regarding the production of these regenerative raw materials.

“Regenerative agriculture is a multi-benefit solution which supports Kering’s sustainability ambitions to mitigate our environmental impacts and deliver positive outcomes along our supply chain,” said Marie-Claire Daveu, chief sustainability officer and head of international institutional affairs at Kering. “We are proud to collaborate with Savory to pioneer innovative and nature-based solutions in fashion as part of our broader commitment to contribute to solving our industry’s global challenges around biodiversity and climate change.”

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Kering and Savory will develop a new framework of farms in key sourcing regions, which will provide the luxury group with a new solution for sustainable sourcing, with raw materials that can be verified and traced back to the farm. The network of farms is also expected to provide a pathway toward regenerative practices that other companies can follow and incorporate into the broader global supply chain.

“We are delighted to welcome Kering to our growing roster of Frontier Founders across sectors,” said Daniela Ibarra-Howell, Savory Institute’s CEO. Kering is the first fashion company among Savory’s existing five Frontier Founders, which are largely in the food sector. “This is an important step forward for fashion and we commend Kering’s leaders for having the foresight to build an approach to sourcing that is rooted in regenerative outcomes. It’s a win for farmers, consumers and of course, the environment on which we all depend.”