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Li & Fung Appoints Deepika Rana as Chief Customer Officer to Integrate Its Supply Chain Solutions

Li & Fung Limited, a leading supply chain solutions partner for consumer brands and retailers headquartered in Hong Kong, said Deepika Rana, in addition to her current responsibilities, was appointed to the role of chief customer officer.

Rana is currently president of supply chain solutions and she will continue in that post, as well, according to a company spokeswoman.

Li & Fung said the newly created chief customer officer position serves to leverage the company’s global network in more than 50 production markets and to integrate its diverse supply chain solutions to create a “keenly focused customer-centric offering.”

Last month, Li & Fung announced a strategic investment of $100 million from to further develop its digital supply chain. Li & Fung has been on a journey to create the “Supply Chain of the Future” and the company said the strategic cooperation with JD will accelerate this development with a proven digital partner. Li & Fung will also grow its business in China by partnering with JD on private-label initiatives for the China domestic market by leveraging its global network and digital supply chain.

Rana has extensive experience in strategic sourcing and operations, having started her career in J.C. Penney Purchasing Corp., India. Prior to joining Li & Fung, she was managing director of May Department Stores in India.

Li & Fung said with more than 30 years of experience in managing and leading end-to-end functions in the supply chain at country, regional and global levels, Rana’s strength lies in her innate understanding of brands, retailers and vendors, and in forging long-lasting partnerships.

Over the past 16 years at Li & Fung, she has championed innovative solutions that have delivered positive results for both its customers and vendor partners, the company said.

In May, Li I Fung went private after 28 years on the Hong Kong Stock Exchange. As a privately held company, the sourcing maven is now managed by the Fung family and Singapore-headquartered global logistics warehouse operator and investor GLP Pte Ltd. The Fung family retains a controlling share of the company with 60 percent of the voting shares.