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Despite Declining Sales, Apparel Wins in Brand Licensing, While Footwear Gets ‘Hot’

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Fashion, apparel and accessories continue to be major drivers of the brand licensing ecosystem even as the COVID-19 outbreak has shifted consumer spending habits away from those categories. In fact, apparel companies dominate License Global’s 2020 Leading Licensees report, which named the top 200 licensees providing best-in-class products, services, design and manufacturing for retailers in…

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