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Could Consumers Force the End of Made in China?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

As brands and retailers around the world grapple with a sourcing relationship with China that, in some cases, has become unsustainably dependent, many are at a loss for how to untether themselves. But according to new research, it could be the consumer who fuels an accelerated end of Made in China. There’s an “emerging negative…

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