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Made in USA Claims Spur New FTC Rule

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The Federal Trade Commission (FTC) has finalized a new rule that will crack down on marketers that make false, unqualified claims that their products are Made in the USA. Under the rule, marketers making such claims on labels should be able to prove that their products are “all or virtually all” made in the United…

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