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McKinsey Suggests 5 Strategies for Fashion’s Pandemic Playbook

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

With brick-and-mortar shut down and online sales insufficient to make up for the physical channel, fashion firms can do five things now to position themselves for recovery when the coronavirus pandemic fades. According to McKinsey & Company, apparel firms should lead with compassion and protect its people, manage for cash, review in-year inventory positions and…

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