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Consumers Will Pay More for Supply Chain Transparency, Study Finds

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

A new study, led by two MIT Sloan School of Management professors, found that customers do value information related to a company’s supply chain and many are prepared to pay a premium for greater transparency and visibility. Authors of the study, published in Manufacturing & Service Operations Management, said the news has implications for companies…

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