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Consumers Will Pay More for Supply Chain Transparency, Study Finds

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A new study, led by two MIT Sloan School of Management professors, found that customers do value information related to a company’s supply chain and many are prepared to pay a premium for greater transparency and visibility. Authors of the study, published in Manufacturing & Service Operations Management, said the news has implications for companies…

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