Aimed at reducing lead times to India-based producers of children’s and baby wear by more than 50 percent, Prym Fashion said it will open a new fastener finishing facility in the country.
Prym Fashion India Pvt. Ltd., located in Chennai in the state of Tamil Nadu, is set to begin operations on the facility this month, where it will apply made-to-order enamel finishing to the company’s Gripfix fasteners stamped in Germany.
“Tamil Nadu is home to the largest number of textile mills in India and the location of Prym Fashion India puts us closer to our Indian customer base,” Brian Moore, CEO of Prym Fashion, said. “Color is so important to the appeal of children’s and baby wear, and new collections are being introduced with greater frequency throughout the year. Our ability to significantly reduce lead times on our Gripfix fastener with dyed-to-match colors will provide added value to customers based in the area.”
Gripfix is Prym Fashion’s top seller in the baby wear range and has a secure five-prong system that won’t tear or come off. The flat design of Gripfix fasteners maximizes comfort, according to the company, while being durable and safe for use with clothing designed for infants and children.
Prym Fashion India will be located within the fast-growing Chennai Free Trade Zone, allowing the company to export enameled fasteners to apparel manufacturers in South Asia, including Sri Lanka and Bangladesh.
“This facility is a great starting point from which to enlarge our presence in this important and growing apparel region, and we are already developing plans to expand our services in India in the near future,” Moore said.
Founded in 1530, The Prym Group is the oldest industrial family-owned business in Germany and one of the oldest in the world. With more than 3,600 employees and offices throughout Europe, Asia, America and Africa, Prym is a global leader in the supply of fasteners and accessories for jeans, activewear, men’s and women’s wear, baby and kids clothing, work apparel, technical textiles and luxury leather items.