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How Rhone Looks at Sourcing, the Trade Spat and Owning its Mistakes

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If there’s one thing that this new crop of direct-to-consumer brands does well, it’s owning their supply chains in a way that enterprise-level apparel companies often struggle to. Just about from the start, Rhone looked to its mills and factories as collaborators integral to its success. The men’s wear startup, which evolved from a pure…

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