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Why Chasing Zara is Landing Apparel Players at a Dead End

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If it hasn’t yet been made clear, the C-suite is ready to reiterate: No company, besides Zara, will likely ever be like Zara. The refrain for years has been “be more like Zara,” as companies look to copycat the Spanish fast fashion purveyor’s best practices for speed to market and supply chain efficiency. And while…

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