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This Monomaterial Adidas Jacket Exposes Truths and Tradeoffs of Circular Design

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Adidas’s design future might lie somewhere in the past. That is certainly the case with the sportswear maker’s Terrex Futurecraft.Loop anorak, a prototype of a 100 percent recycled and recyclable jacket designed to be returned to the brand at the end of its life and reconstructed into new products. Like the Futurecraft.Loop sneaker that preceded…

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