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With Infinite Play, Adidas Gets in on the Circular Fashion Game

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Score another one for Team Resale. Adidas announced on Tuesday the launch of Adidas Infinite Play, a new service by the sportswear giant to “maximize the value” of Adidas gear by allowing customers to trade them in instead of throwing them away. Infinite Play is the result of a partnership with Stuffstr, a London-via-Seattle social…

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