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With Infinite Play, Adidas Gets in on the Circular Fashion Game

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Score another one for Team Resale. Adidas announced on Tuesday the launch of Adidas Infinite Play, a new service by the sportswear giant to “maximize the value” of Adidas gear by allowing customers to trade them in instead of throwing them away. Infinite Play is the result of a partnership with Stuffstr, a London-via-Seattle social…

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