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Why Adidas Teamed Up With This Traceability Tech

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

As consumers and regulators increasingly take brands and retailers to task for greenwashing—or, in some cases, outright fraud—Adidas is working to eliminate any surprises as it ramps up its use of better-for-the-planet materials such as organic cotton and recycled polyester. The sportswear Goliath revealed Monday that it has tapped traceability platform TrusTrace’s Certified Material Compliance…

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