Adidas is making major commitments to its materials sourcing.
The company said this week that as part of its first priority in using sustainable materials, its “ultimate ambition” is to replace all virgin plastic in its products with 100 percent recycled polyester “in every product and on every application where a solution exists by 2024.” A spokesperson for the company told Sourcing Journal its spring 2019 apparel range already contains roughly 41 percent recycled polyester.
Adidas said that 100 percent of the cotton it sources across all product categories for all of its brands will be “sustainable cotton” this year. The company defined this as cotton made with less water usage, less pesticide usage and that promotes fair working conditions for cotton farmers.
The actions are part of an overall sustainability strategy that includes using more sustainable materials in its production, tackling water scarcity and empowerment of supply chain workers, according to Adidas. The program has led Adidas to be included in the Dow Jones Sustainability Indices last year for the 18th consecutive time.
Adidas integrates sustainability into its business model by taking sustainability to the product level, the spokesperson said, including manufacturing its Parley shoes that are made from recycled plastic bottles, replacing virgin plastic in its offices, retail outlets, warehouses and distribution centers worldwide, and switching bags in its stores from plastic to paper.
In a partnership with Parley for the Oceans, a global group working to reduce ocean pollution, and Wanderlust, a wellness event company, Adidas debuted its Adidas x Wanderlust Collection earlier this year.
The activewear and footwear collection inspired by surf style is created with Parley for the Oceans’ Parley Ocean Plastic, upcycled ocean plastic turned into high performance recycled polyester thread. With the collection, Adidas hopes to inspire consumers to reduce their carbon footprint and promote wellness beyond their wardrobes.
In March, Adidas sold one million pairs of its UltraBoost sneakers made from Parley for the Oceans’ recycled ocean plastic. The retailer is working with Parley for the Oceans to minimize ocean pollution and use recycled ocean plastic in high performance clothing and footwear products, too.