European grocery chain Aldi is gearing up to launch its first collection of Fairtrade T-shirts on Thursday.
Three colors each for men and women, made from 100 percent cotton sourced from Fairtrade-certified producers, will be sold in stores in the U.K. and Ireland for a limited time as part of the retailer’s annual Fairtrade Fortnight event, running Feb. 29-Mar. 13.
“We’re committed to sustainable development, fair wages and ethical working conditions throughout our supply chains. This is why we support Fairtrade, which ensures that producers and growers across the world are given a fair price for their products,” Aldi said on its website.
Priced at under 4 pounds and 7 euros (roughly $6-8), the styles come in blue, gray and off-white and sizes range from M-XL for men and S-L for women.
“We’re proud to offer clothing that supports the Fairtrade project, which brings life-changing conditions, education and health care,” Jonathan Neale, managing director of buying at Aldi U.K., told BreakingNews.ie.
Euan Venters, Fairtrade Foundation’s commercial director, noted, “Buying clothes made with Fairtrade cotton means we help the fashion business and at the same time help low income cotton farmers around the world.”
Aldi’s move to support Fairtrade cotton is its latest effort to become more sustainable. A year ago, the retailer joined Greenpeace’s Detox campaign and promised to phase out toxic chemicals from its products and supply chain by 2020. It’s also committed to ensuring that 80 percent of its suppliers producing apparel and footwear will disclose waste water data by the end of this month at the latest and has vowed to establish a global sustainable consumption program by the end of June.