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Allbirds Heads Into Apparel With Eco-Friendly Socks

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Allbirds is dipping a wing into non-shoe products. The California-based startup, whose merino and Tencel sneakers have generated almost cult-like devotion among its fans, debuted Tuesday a line of socks designed to “pair perfectly” with its lace-ups and slip-ons. Manufactured in North Carolina from Trino, a proprietary blend of New Zealand wool and eucalyptus fiber,…

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