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Allbirds Went Through 70 Iterations Before Getting New Activewear Right

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Allbirds wants people to achieve their personal bests, without working up their carbon footprint. After two years and more than 70 iterations, the eco-friendly shoe purveyor unveiled on Tuesday a line of tank tops, bike shorts and leggings that eschew polyester and other petrochemical-based fabrics for its signature merino wool and eucalyptus tree fiber. Polyester,…

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