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Allbirds Went Through 70 Iterations Before Getting New Activewear Right

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Allbirds wants people to achieve their personal bests, without working up their carbon footprint. After two years and more than 70 iterations, the eco-friendly shoe purveyor unveiled on Tuesday a line of tank tops, bike shorts and leggings that eschew polyester and other petrochemical-based fabrics for its signature merino wool and eucalyptus tree fiber. Polyester,…

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