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Allbirds, Reformation Join Push for More Sustainable Viscose Sourcing

Allbirds and Reformation, two of sustainable fashion’s buzziest brands, are making it part of their mission to eliminate endangered and old-growth forests from their clothing. On Tuesday, the labels joined 170 businesses—Abercrombie & Fitch, H&M, Patagonia, Stella McCartney and VF Corp. among them—in throwing their support behind CanopyStyle, an initiative by Canadian forestry not-for-profit Canopy

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