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Allbirds, Reformation Join Push for More Sustainable Viscose Sourcing

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Allbirds and Reformation, two of sustainable fashion’s buzziest brands, are making it part of their mission to eliminate endangered and old-growth forests from their clothing. On Tuesday, the labels joined 170 businesses—Abercrombie & Fitch, H&M, Patagonia, Stella McCartney and VF Corp. among them—in throwing their support behind CanopyStyle, an initiative by Canadian forestry not-for-profit Canopy

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