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Allbirds, Reformation Join Push for More Sustainable Viscose Sourcing

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Allbirds and Reformation, two of sustainable fashion’s buzziest brands, are making it part of their mission to eliminate endangered and old-growth forests from their clothing. On Tuesday, the labels joined 170 businesses—Abercrombie & Fitch, H&M, Patagonia, Stella McCartney and VF Corp. among them—in throwing their support behind CanopyStyle, an initiative by Canadian forestry not-for-profit Canopy

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