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Footwear Fave Allbirds Is Now a Carbon-Neutral Underwear Company

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Allbirds is coming for your underwear drawer. The cult favorite California brand, best known for its cushy eco-friendly sneakers, quietly launched on Thursday a line of intimates made from a blend of New Zealand-sourced merino wool and eucalyptus tree fiber, with a touch of Spandex for stretch. The collection marks yet “another opportunity to bring…

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