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Alternative Apparel Nixes Wool Sales After Urging by PETA

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Alternative Apparel announced Wednesday that it will no longer be producing items made from wool. The Georgia-based clothing brand was reportedly persuaded by People for the Ethical Treatment of Animals (PETA), which made an appeal by describing the “shocking, systemic cruelty” in the wool industry. “Alternative Apparel did the right thing after learning that crying…

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