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This Brand is on Track to Out-Everlane Everlane

Sustainability is evolving at a dizzying pace with an increasing number of mandates, goals, expectations and—in some cases—legislation. Attend the Sustainability FAQs workshop to get caught up on the latest on circularity, traceability, net zero and inventory reduction.

Asket is embracing full traceability. Five months after promising to phase out the traditional “made in” tag for a more accurate portrayal of a garment’s journey, the Swedish men’s wear brand now boasts a production chain that is 68 percent uncovered, according to August Bard Bringéus, the company’s co-founder. Accomplishing such a feat isn’t as…

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