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This Brand is on Track to Out-Everlane Everlane

Asket is embracing full traceability. Five months after promising to phase out the traditional “made in” tag for a more accurate portrayal of a garment’s journey, the Swedish men’s wear brand now boasts a production chain that is 68 percent uncovered, according to August Bard Bringéus, the company’s co-founder. Accomplishing such a feat isn’t as…

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