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Asos Taps These 8 Design Principles for First Circular Collection

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

Asos is taking the circularity plunge with a new collection in collaboration with the Centre for Sustainable Fashion. The U.K.-based e-tailer is poised to debut a new 29-piece, trend-forward line of clothing and accessories Monday. But unlike its standard offerings, this range exemplifies the brand’s commitment, made at the Copenhagen Fashion Summit in 2018, to…

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