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Asos Turns Old Plastic Bottles, Fishing Nets into New Underwear

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

“Ever wondered where those used plastic bottles and textiles go? Wonder no more.” That’s the tagline for a new line of underwear that Asos has derived, in part, from recycled waste, including polyester from used plastic bottles and polyamide from castoff fishing nets and carpet.   The seam-free and minimal-frill styles come in several refreshingly…

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