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Asos Lets Eco-Conscious Consumers Filter for ‘Responsible’ Products

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

Asos has launched a “responsible edit” of more than 3,700 clothing, shoes and accessories made using recycled or sustainable materials. The filter, which replaces the British fashion e-tailer’s former “eco edit”—and before that, its capsule-like “Green Room”—includes not only pieces from environmentally forward brands such as G-Star Raw, Monki and Nike, but also myriad styles…

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