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Asos Study Reveals Promise and Pitfalls of #SustainableFashion Twitter Talk

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Sustainability has been a fashion industry buzzword for a number of seasons now, and the chatter doesn’t get much louder than on social media. But a new study finds that drumming up discussion about environmental and social impacts has led to mixed results for brands—and it may be because they’re not doing it right. A…

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