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Asos Study Reveals Promise and Pitfalls of #SustainableFashion Twitter Talk

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Sustainability has been a fashion industry buzzword for a number of seasons now, and the chatter doesn’t get much louder than on social media. But a new study finds that drumming up discussion about environmental and social impacts has led to mixed results for brands—and it may be because they’re not doing it right. A…

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