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DTC Cashmere Brand Bellemere NY Launches After Covid ‘Twists and Turns’

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Launching a luxe cashmere brand in 2020, Samantha Honstetter faced her fair share of setbacks. The original plan, she told Sourcing Journal, was to launch Bellemere NY in February. But, when the nascent brand’s manufacturer shut down due to the initial Covid-19 outbreak in China—and stayed closed until April—that launch date had to be pushed….

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