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DTC Cashmere Brand Bellemere NY Launches After Covid ‘Twists and Turns’

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Launching a luxe cashmere brand in 2020, Samantha Honstetter faced her fair share of setbacks. The original plan, she told Sourcing Journal, was to launch Bellemere NY in February. But, when the nascent brand’s manufacturer shut down due to the initial Covid-19 outbreak in China—and stayed closed until April—that launch date had to be pushed….

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