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DTC Cashmere Brand Bellemere NY Launches After Covid ‘Twists and Turns’

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on-demand Oct. 22- Jan. 2, and stay tuned for the upcoming Companion Report.

Launching a luxe cashmere brand in 2020, Samantha Honstetter faced her fair share of setbacks. The original plan, she told Sourcing Journal, was to launch Bellemere NY in February. But, when the nascent brand’s manufacturer shut down due to the initial Covid-19 outbreak in China—and stayed closed until April—that launch date had to be pushed….

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