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Fast Fashion is Making a Play for Sustainability—But Will it Work?

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If Boohoo cannot shake off its reputation as one of the fashion industry’s least sustainable retailers, it won’t be for lack of trying. Just last week—on Earth Day, no less—Boohoo subsidiary PrettyLittleThing debuted its first clothing range made from recycled materials, including castoff plastic bottles and factory offcuts. It’s “one small step,” the fast-fashion brand…

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