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Covid-19 Chaos Or Not, Consumers Want Brands to Have Purpose

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Even in the grips of a pandemic that shows no sign of abating, consumers are craving a more sustainable stance from the brands they patronize, new research claims. Which means coronavirus chaos or not, businesses can scarcely afford to leave brand purpose “gathering dust,” according to Brandwatch, a digital consumer intelligence firm in England. In…

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