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Covid-19 Chaos Or Not, Consumers Want Brands to Have Purpose

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

Even in the grips of a pandemic that shows no sign of abating, consumers are craving a more sustainable stance from the brands they patronize, new research claims. Which means coronavirus chaos or not, businesses can scarcely afford to leave brand purpose “gathering dust,” according to Brandwatch, a digital consumer intelligence firm in England. In…

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