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Covid-19 Chaos Or Not, Consumers Want Brands to Have Purpose

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Even in the grips of a pandemic that shows no sign of abating, consumers are craving a more sustainable stance from the brands they patronize, new research claims. Which means coronavirus chaos or not, businesses can scarcely afford to leave brand purpose “gathering dust,” according to Brandwatch, a digital consumer intelligence firm in England. In…

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