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Covid-19 Chaos Or Not, Consumers Want Brands to Have Purpose

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Even in the grips of a pandemic that shows no sign of abating, consumers are craving a more sustainable stance from the brands they patronize, new research claims. Which means coronavirus chaos or not, businesses can scarcely afford to leave brand purpose “gathering dust,” according to Brandwatch, a digital consumer intelligence firm in England. In…

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