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Why This LA Cool-Girl Brand Started Growing Its Own Cotton

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Christy Dawn doesn’t want to be a sustainable fashion brand anymore. “We want to be a regenerative brand,” Christy Baskauskas, the Los Angeles-based label’s chief creative officer, told Sourcing Journal. Like the people behind it, the cool-girl fave—picture celebrities like Emily Ratajkowski and Mandy Moore decked out in its wares—has been on a journey of…

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