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H&M to Roll Out ‘Climate-Friendly’ Circulose Fiber

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

On March 26, H&M will be the first retailer to sell clothing made out of Circulose, a novel “climate-friendly” material derived from old jeans, T-shirts and other discarded cotton clothing. Re:newcell, the Swedish company behind the fiber has been teasing the commercial rollout since November. It confirmed in an email on Friday, however, that H&M’s…

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