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H&M to Roll Out ‘Climate-Friendly’ Circulose Fiber

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

On March 26, H&M will be the first retailer to sell clothing made out of Circulose, a novel “climate-friendly” material derived from old jeans, T-shirts and other discarded cotton clothing. Re:newcell, the Swedish company behind the fiber has been teasing the commercial rollout since November. It confirmed in an email on Friday, however, that H&M’s…

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