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H&M to Roll Out ‘Climate-Friendly’ Circulose Fiber

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

On March 26, H&M will be the first retailer to sell clothing made out of Circulose, a novel “climate-friendly” material derived from old jeans, T-shirts and other discarded cotton clothing. Re:newcell, the Swedish company behind the fiber has been teasing the commercial rollout since November. It confirmed in an email on Friday, however, that H&M’s…

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