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Consumers Still Ranking Fit and Comfort over Sustainability

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

Green is great but comfort is king when it comes to apparel, according to U.S. consumers. Cotton Incorporated recently commissioned a survey exploring what consumers are most interested in knowing about the products they purchase, and while sustainability may be important to those in the U.S., it still didn’t outrank such traditional considerations as quality,…

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