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UK Consumers Increasingly Prefer Natural Fibers Over Synthetic, Says Study

Sustainability is evolving at a dizzying pace with an increasing number of mandates, goals, expectations and—in some cases—legislation. Attend the Sustainability FAQs workshop to get caught up on the latest on circularity, traceability, net zero and inventory reduction.

Man-made fibers are falling out of favor as more U.K. consumers opt for natural fabrics, research by Cotton U.S.A.’s Global Lifestyle Monitor revealed last month. Conducted by Ipsos Public Affair on behalf of Cotton Council International, the survey of 1,002 British people aged between 15 and 54 found that 28 percent of them refused to…

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