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New Guide Aims to “Radically Increase” Sourcing of Sustainable Cotton

The Cotton 2040 initiative has launched an online guide to help brands and retailers “radically increase” their sourcing of sustainable cotton. Cotton accounts for 30 percent of all fibers used by the textiles industry, yet only 3 percent hails from environmentally and socially beneficial sources, according to Forum for the Future, the British nonprofit that…

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