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In Denim, Commitment to Change Requires More Than Water-Saving Measures

There’s more to going green than saving water. And it requires a holistic approach to sustainable innovation.

That’s according to Marco Lucietti, global marketing director at Turkish denim manufacturer Isko, speaking Thursday at the fifth edition of the Copenhagen Fashion Summit. The annual event, organized by the Global Fashion Agenda under the patronage of Crown Princess Mary of Denmark, was themed “commitment to change.” But as Lucietti stressed, that commitment has to be woven into a company’s DNA if it’s going to move the needle.

Read more at Rivet.

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