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Eastpak Courts Depop’s Gen Z Fan Base With $50 Upcycled Backpacks

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Eastpak is buying into the circular economy through a partnership with a popular resale platform. The VF Corp.-owned brand’s new collection of upcycled backpacks is the result of a collaboration with Depop, the marketplace where Gen Z consumers buy and sell pre-owned fashion with their peers. Dubbed Re-built to Resist, the campaign features 50 one-of-a-kind…

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