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Dow Advances Sustainability Goals With Newfangled Color Fastness Solution for Natural Textiles

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Dow Chemical debuted a new solution it said will create “unique, brighter colors” on natural fibers such as cotton, all while using resources more efficiently throughout the dyeing process. The ECOFAST Pure Sustainable Textile Treatment leverages patented technology that enables natural fabrics and fibers to deeply absorb acid, and direct and reactive dyes. Launched at…

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