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Dow Advances Sustainability Goals With Newfangled Color Fastness Solution for Natural Textiles

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Dow Chemical debuted a new solution it said will create “unique, brighter colors” on natural fibers such as cotton, all while using resources more efficiently throughout the dyeing process. The ECOFAST Pure Sustainable Textile Treatment leverages patented technology that enables natural fabrics and fibers to deeply absorb acid, and direct and reactive dyes. Launched at…

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