Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Half of Millennials and Gen Z Will Abandon Unsustainable Purchases

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

If brands and retailers want to appeal to millennials and Gen Z, it’s go green or bust. The state of the planet is a vital concern for younger shoppers, according to a new Drapers study, which polled 2,000 people between ages 18 to 38. More than three-quarters (76.7 percent) of respondents said they think it’s…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands