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Half of Millennials and Gen Z Will Abandon Unsustainable Purchases

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If brands and retailers want to appeal to millennials and Gen Z, it’s go green or bust. The state of the planet is a vital concern for younger shoppers, according to a new Drapers study, which polled 2,000 people between ages 18 to 38. More than three-quarters (76.7 percent) of respondents said they think it’s…

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