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This Kickstarter Brand Says You Can Wear its Intimates For Days Without Washing

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

To the delight of workout warriors everywhere, Elemental Essentials—a native NYC brand—has announced a Kickstarter campaign for a new line of intimates that claims to kill off odor and bacteria naturally, thanks to the zinc woven right into its sustainably made fabric. Elemental Essentials will be rolling out three new product lines as a part…

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