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Emma Watson Partners With Zady on Eco-Conscious Collection

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Ethically-minded e-commerce site Zady caught the eye of Emma Watson and together they collaborated on an eco-conscious capsule collection that’s launching Monday.

The actress and activist, best known for her role as Hermione Granger in the Harry Potter films and the UN Women Goodwill Ambassador since 2014, approached Zady co-founder and chief executive officer Maxine Bedat with an idea for a capsule wardrobe designed with the modern woman in mind.

“Whether you’re giving a speech at the UN or hanging out in Canada with Prime Minister Trudeau and his wife on a moped, we have you covered,” reads a recent e-blast from Zady, with a nod to the fact that Watson wore pieces from the collaboration (a pencil skirt and turtleneck sweater) while speaking at the UN General Assembly last month, and a trench coat while riding a Vespa with Sophie Trudeau during a visit to Ottowa two weeks ago.

“You may have noticed me talking about my clothes recently—I’m trying to be conscious about where my clothes come from and also about the people who make them,” the actress wrote on Instagram recently, adding that she’s not being paid by the brands to promote them.

That’s why the aforementioned pencil skirt, featuring an asymmetrical mid-calf length slit and biodegradable cotton lining, was cut and sewn in New York City using certified non-mulesed wool, sourced from Argentina and spun and dyed using azo-free dyes in Italy. The collection also includes a mid-length silk skirt, comprising six individual organic and cruelty-free silk panels, dyed in a GOTS-certified facility.

Similarly, a turtleneck sweater knit in California is made from GOTS-certified wool fibers ranched in Argentina and spun and dyed in a Bluesign facility in China, while an oversized cable knit style is also made in California but from a blend of Argentinian wool and Peruvian Alpaca fibers. Rounding out the capsule is a khaki trench coat, made from non-mulesed wool from Uruguay and lined in biodegradable silk.

The limited-edition collection ranges from $165 for the turtleneck to $350 for the trench.

It’s not the first time Watson has teamed up with a likeminded apparel company. In 2009 she collaborated with People Tree on fair trade and organic clothing aimed at men and women ages 16 to 24. Last year she joined the Green Carpet Challenge, an organization founded by Livia Forth, pledging to promote the ethical efforts of designers on the red carpet. For instance, for this year’s Met Gala, Watson wore a Calvin Klein Collection dress created from Newlife fabric, a yarn made from 100 percent post-consumer plastic bottles.

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