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Everlane is Ditching Virgin Plastic, Beginning With Its New Outerwear

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Everlane is ditching virgin plastic. The San Francisco-based, digitally native brand, which built a cult following based on its minimalist-luxe basics, has vowed to use only recycled alternatives by 2021. Not that it’s waiting three years before efforts kick off in earnest. The self-styled “radically transparent” company announced on Thursday the latest addition to its…

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