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Everlane is Ditching Virgin Plastic, Beginning With Its New Outerwear

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Everlane is ditching virgin plastic. The San Francisco-based, digitally native brand, which built a cult following based on its minimalist-luxe basics, has vowed to use only recycled alternatives by 2021. Not that it’s waiting three years before efforts kick off in earnest. The self-styled “radically transparent” company announced on Thursday the latest addition to its…

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