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Faces Apparel Debuts Temperature Control Cotton Clothing With 37.5 Technology

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Faces Apparel, a clothing company dedicated to socially responsible production both domestically and abroad, launched a line of basics made from natural ring-spun cotton and equipped with 37.5 Technology developed by Cocona Inc.—a technology previously only found in high-performance sports apparel.

The 37.5 Technology helps the body maintain optimum core temperature more efficiently. The 37.5 Active Particle Technology captures and releases moisture vapor to maintain the wearer’s optimum relative humidity and core temperature, yielding increased comfort and enhanced performance, Faces Apparel noted. The technology is also derived naturally and embedded into the yarn so there’s no worry about it washing out.

According to Faces Apparel, the innovative clothing, dubbed The Ultimate Collection, offers comfort, versatility and performance and can easily transition from daywear to night wear or corporate to casual.

The men’s line features short sleeve crew and V-neck tees, a raglan plaque Henley and a short sleeve polo, while the women’s line includes crew neck and V-neck cap sleeve tees, a long sleeve Henley and a tunic-inspired scoop neck raglan. All of the pieces in the Southern California-made collection feature 3-D body contour seam shaping and security stitching.

Faces Apparel is known for its collection of premium blank tees, which are produced in socially responsible factories that the company says provide workers with fair wages and comply with international workplace safety standards.

“In search of innovation, our partnership with 37.5 was the perfect fit,” Faces Apparel COO Amy Wang Liao said. “Faces Apparel stands for equality and our logo is a reminder that there is a person behind each product we create. 37.5 Technology focuses on equalization to optimize performance and comfort. The Ultimate Collection embodies the values of our two brands and brings together these concepts of equality, in form and action.”

Adidas, Under Armour, Trek and K2/Ride, among others, have incorporated 37.5 Technology into their products.

“It is extremely exciting to see a contemporary fashion basics brand like Faces Apparel incorporate 37.5 technology into their assortment,” said Scott Branscum, EVP at Cocona / 37.5. “I am a firm believer that performance and comfort are much needed in the fashion arena. I personally wear the Faces product and am thrilled with the level of comfort delivered within. We look forward to the excitement of innovation and distinctive products that Faces is bringing to the fashion apparel market by incorporating 37.5 technology.”

The Ultimate Collection is available for pre-order on the new Faces Apparel website, Facesapparel.com, which debuted Wednesday.

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